The project started in March of 2024. Since then it has monitored more than 800 events, in all European countries and in more than 400 cities.
After careful consideration, I have decided to shut down this project. While the growth and engagement over the past year have been incredibly rewarding, in a way that I am more confident than ever that the Tango community needs such a project, it became clear over time that the necessary interest from organizers that would make the project viable, simply wasn't there.
Still, I'm proud of what was achieved, clearly reflected in last year's statistics; especially considering that all of this was accomplished without any backlinks or amplification from event organizers:
Tango Events and Memories is high on the Google Results with more than 20 keywords being at the top 5 positions.
The project run surveys and data analytics, identifying interesting trends in the Tango Community. All these have been shared on the project's Facebook page.
We served as a portal for Tango Events in Europe in a categorization per type, location and country, month and even 'early bird' dates, that was embraced by the thousands of monthly visitors, and the hundreds of registered users - sending even up to 500 visitors to the organizers' own websites and facebook pages.
The project was designed as a safe and secure space - no data was ever offered for sale, advertising or any other money making activity. The service is designed with top-notch security and there has not been any data breach, compromise, or anything similar. Rest assured, the intention is to keep it like that. Specifically:
When the project started, I made the decision to not follow the established marketing playbook that I find annoying. No default opt-in, no repeated annoying reminders, no mail harvesting, no newsletters for the sake of "keeping on top of mind". Also, no advertisements as I believe advertisements, especially excessive and unrelated ones, just lower the user experience and that beats the (my) purpose.
Out of respect to the people who trusted me with their data, I have decided that the project, code, website, layout, concept ets is not for sale. The data will be completely wiped out.
On the 31st of December, 2025 the data of the site will be purged, while a farewell page will remain as a testament of what has been achieved.
Thank you for the cooperation, collaboration and support. See you at the next event.